MuseumonMainStreet
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Smithsonian Institution Traveling Exhibition Service, Federation of State Humanities Councils Smithsonian Institution Traveling Exhibition Service Federation of State Humanities Councils
About Museum On Main Street
 

Museum on Main Street (MoMS) Frequently Asked Questions

Main Street in an Ohio town

1. What is MoMS?
2. Why is MoMS needed?
3. What are the mission and objectives of MoMS?
4. What is MoMS' exhibition focus?
5. What is the history of MoMS?
6. Has MoMS visited my state?
7. How is MoMS supported?
8. How can I bring MoMS to my community?
9. How can I get more information?

What is MoMS?
Museum on Main Street (MoMS) is a one-of-a-kind cultural project that serves small town museums and residents of rural America. It is a partnership of the Smithsonian Institution Traveling Exhibition Service (SITES), the Federation of State Humanities Councils, and state humanities councils nationwide. Museum on Main Street combines the prestige of Smithsonian exhibitions, the program expertise of state humanities councils, and the remarkable volunteerism and unique histories of small rural towns. Museum on Main Street is funded by the United States Congress.

Why is MoMS needed?
One-fifth of all Americans live in rural areas and one-half of all U.S. museums are located in small, rural towns. Though rural museums demonstrate uncanny enthusiasm for local heritage, they have the fewest opportunities for funding or technical assistance of any segment in the museum field. Museum on Main Street provides these institutions with access to otherwise scarce resources and assists them in making lasting improvements that advance their institution's ambitions.

What are the mission and objectives for MoMS?
Museum on Main Street combines cultural resources at federal, state, and local levels to provide high-quality educational events to underserved rural citizens and to spark lasting professional improvement for small town museums.

Museum on Main Street:

  • shares Smithsonian collections, research, and exhibitions with rural Americans;
  • broadens public interest in American history and develops a heightened awareness of local heritage;
  • inspires community revitalization, pride, and cooperation;
  • motivates small, rural museums to make lasting institutional advancements.

Museum on Main Street is...

  • Resourceful -- small towns host Smithsonian exhibitions and high-profile public events that in turn leverage substantial local support;
  • Educational -- using state scholars, national curators, and first-rate teacher and docent materials, small museums present provocative educational programs focused on local heritage;
  • Lasting -- technical assistance to museums provided by state and Smithsonian professionals leave participant museums markedly changed in the areas of marketing, exhibitry,volunteerism, and fundraising;
  • Fun -- from parade floats to music concerts, fashion shows to petting zoos, small town residents celebrate with popular public gatherings;
  • Necessary -- the only effort of its kind, Museum on Main Street addresses the acute cultural needs of underserved, rural America;
  • Collaborative -- we join state and national resources for the benefit of rural towns, but believe that the project's emphasis should remain local. Museum on Main Street is a model project of collaboration;
  • Imaginative -- the project's emphasis on maintaining local ownership and small town topics yields radical differences in each community, which is demonstrated with creative and surprising public activities;
  • Ambitious -- though more than 350 small towns in 36 states have participated to date, we've only scratched the surface. We hope to allow every state a chance to regularly participate in Museum on Main Street.

What is MoMS' exhibition focus?
Museum on Main Street circulates Smithsonian exhibitions focusing on broad topics of national history. To date, these exhibitions have inspired heightened awareness of local history on avariety of subjects: the World War II home front experience, the historic significance of barns and American farm families, scientific predictions for the future since the late 19th century, and America's regional food traditions. All exhibitions are freestanding, contain original objects, and travel in easy-to-handle wheeled crates. State humanities councils help local organizers to prepare exhibit-related events with scholarly consultations and preparatory workshops. Small town participants add hard work, ambition, and a sense of fun. As a result, rural museums benefit from high visibility, increased attendance, professional museum training, and capital improvements to their facilities.

MoMS History
It all began in 1991 when thirteen state humanities councils, in coordination with SITES, received a grant from the Smithsonian's Special Exhibition Fund and conducted a survey of nearly one hundred small, remote cultural institutions. This landmark survey assessed the programmatic and exhibition preferences of rural museums, historical organizations and libraries and provided the basis for state humanities councils' ongoing collaboration with SITES that eventually developed into Museum on Main Street. The survey verified that residents of America's small towns experience severe geographic, economic and cultural isolation. These small but vibrant facilities located in rural areas often serve as community centers, well positioned to offer exciting public programs, yet are restricted from doing so by limited budgets and insufficient staff.

These small museums are routinely excluded from traveling exhibition programs because they cannot accommodate large structural components, complex installations, and expensive shipping and participation fees. Relying on the results of the survey of small museums, Smithsonian designers developed a new exhibit format that earned a Presidential Design Award for Excellence not only because it delivers high-quality content in a compact package, but also because it is tailored so precisely to the specific needs of resource-poor museums.

Museum on Main Street exhibitions have traveled to nearly 700 towns with populations of 500 to 20,000 across the country. (Click here to see a map of past MoMS communities.) They have inspired heightened awareness of local history. Exciting collaborations begin between museums, educational organizations, and local businesses. Entire communities get involved unleashing a tidal wave of public programs and educational activities. The success of Museum on Main Street is evidenced not only in the broad scope of public programs in host communities, but in how the project served as a catalyst in fostering lasting institutional advancements and ambitious capital improvements. With ongoing federal support, Museum on Main Street will continue to showcase local heritage in untold numbers of under-served communities across the country.

Has MoMS visited my state?
Since 1994, MoMS exhibitions have served more than 700 communities in 43 states and one U.S. territory. States and territories participating in Museum on Main Street include: Alabama, Alaska, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Jersey, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Washington, West Virginia, Wisconsin, and Wyoming. For a list of host states and communities, please visit our Partners page.

How is MoMS supported?
Museum on Main Street is generously supported by the United States Congress. Additional funding has been provided by the John S. and James L. Knight Foundation, The Hearst Foundation, and participating State Humanities Councils.

Previous support has come from the National Endowment for the Humanities, Rockefeller Foundation, Smithsonian Institution’s Special Exhibition Fund, and the Smithsonian Institution’s Educational Outreach Fund.

How can I bring MoMS to my community? What should I do?
No Museum on Main Street exhibitions in your state? This project is organized nationally but is administered by state. If you'd like to see Museum on Main Street come to your state, contact your state humanities council; they'd love to hear from you. Whether you're the director of a rural museum or just an enthusiastic audience member, contact your state humanities council and let them know that you'd like to see the Smithsonian come to your state's rural towns. For a complete listing of state humanities councils nationwide visit http://www.statehumanities.org/about/councils.htm

How Can I Get More Information about MoMS?
For general information about Museum on Main Street, please call 202-633-5335 or e-mail us at moms@si.edu.
Members of the press should be sure to visit our press section for more information.
Local and state coordinators should visit our administration section for additional resources.
Please click here for a list of MoMS contacts.

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